Who We Are
Loretta and Judy bring decades of hands-on experience
in retail operations and brand strategy, offering deep expertise to help leaders overcome obstacles, achieve
their business goals, and unlock growth potential.
Having owned the P&L and led teams, we understand
the pitfalls, we know where to look for answers, and we know where to apply focus for immediate impact while planning for the long-term.
Meet Loretta
Loretta brings over 25 years of executive experience at Nordstrom, where she held numerous leadership roles in merchandising. For over a decade, she has provided counsel to CEOs, C-suite executives, and investors, and has served as a Senior Advisor to Boston Consulting Group in their Retail Practice area. Her practical experience and insights have informed growth strategies and turnaround efforts. Loretta's expertise spans various consumer segments, from mass market to luxury, including apparel, accessories, beauty, and health & wellness.
Loretta specializes in uncovering opportunities and crafting customer-centric growth strategies. Her areas of expertise include product positioning, digital transformation, channel optimization, retail technology, organizational design, and leadership development.
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Meet Judy
Judy is an award-winning strategist with over 20 years of experience guiding businesses, from large to small, on brand strategy, creative strategy, and business vision consulting projects. She believes that a brand is the foundation of who you are and informs how you interact and connect with people in a meaningful way. It is the North Star and a critical element for driving business outcomes.
Judy has led strategy across a wide variety of projects for clients such as Amazon, Dropbox, Avalara, Xbox, T-Mobile, the entire Marriott portfolio, and Virgin Atlantic, among others. Judy's areas of expertise are brand vision and positioning, market differentiation, brand architecture, and consumer opportunity definition.
https://www.linkedin.com/in/judyabel/
